Expertise and Guidance
Marketing automation that works—so you don’t have to
Help at every stage of marketing automation
Implement a New System
Get started with HubSpot, whether it’s your very first platform or you need help transitioning from your old marketing automation platform.
Audit and Organize
Whether you’re jumping into a new role or simply need a second set of eyes, many platforms need continual clean up from emails to contacts.
Optimize Your Campaigns
Make your marketing automation, inbound, and email efforts work better for you. Optimize the channel that matters most to your customers.
Transform your relationship with your customers
There’s a correct time to engage with your audience and potential customers. Marketing automation that is informed by their behavior helps you discover when that is. When done correctly, marketing automation has the power to provide a customized experience, creating a powerful connection between your customer and your brand.
Your voice. Their behavior. Everyone wins.
My approach to marketing automation is focused on iterative, practical ways to produce maximum impact with minimal production methods and processes.
Campaign Design
Engage and connect with your customers 24/7 with nurture campaigns designed for touching customers at the right time.
Workflows + Automation
Leverage your platform to produce maximum impact for customer engagement, reduce administrative processes and more.
Customer Journeys
Pinpoint the interactions that matter the most and bring new customers into your ecosystem and delight the ones already there.
Data Integrity
Clean up your existing data practices and have confidence that you can accurately capture the critical information you need.
Account Based Marketing
Coordinate your sales and marketing approaches with account-based marketing strategies that target high-value leads.
Reporting
Understand what works in your marketing automation and report the metrics you need to demonstrate real success.
Frequently Asked Questions
How much do you charge to review my account?
This is highly account specific since workflows, data fields, and integrations can easily ramp up costs. I offer a short consultation package for account reviews.
Do you build landing pages and emails?
Absolutely—it impossible to design or improve any existing nurture campaign, account-based marketing, or demand generation campaign without getting into the weeds.
Are you Hubspot Certified?
Yes, but I don’t think this is in general an accomplishment or litmus test of expertise. I also hold a Master of Arts.
Are you familiar with (insert here) industry?
Definitely maybe? There’s always an industry I haven’t touched, but am accustomed to quickly learning your specific model and creating a long-term approach to engaging your audience.
Do you provide design services?
I provide design services for marketing automation projects through Good Favor Co. a graphic design shop that specializes in branding identity systems based in Raleigh, North Carolina.
Do you focus on one platform?
Much of my work focuses on Hubspot, Pardot, Mailchimp, and Active Campaign as part of “true” marketing automation systems, but have worked to create campaigns using a combination of platforms.
Let’s Talk Automation.
Are we a good fit to work together? Let’s talk about your marketing plan.
