Google Ads Optimization and Strategy
Show up when your prospect searches for you
Your Dedicated AdWords Expert
Setup
Establish the campaigns that will put your brand front-and-center when your future customers go searching for solutions.
Optimization
Tap into expert guidance to improve your return on investment, produce more leads, and grow your awareness of your brand.
Management
Focus on other aspects of your business with trusted on-going account management that meets your goals.
Campaigns That Produce Results
Translate your marketing objectives into an effective online marketing action plan
Does a set it and forget it strategy work? Yes!
Having a dedicated AdWords specialist lets you focus on running your business and ensures that your campaigns produce the results you want.
I help companies adapt AdWords to fit their big-picture marketing strategy, while also managing minute details of keywords and campaigns.
Account Management
Dedicated AdWords account management that ensures that everything is running correctly.
Conversion Optimization
Improve your conversions and get more leads and customers from the same budget.
Audience Development
Pinpoint your audiences through custom audience affinity and intent creation.
Technical Marketing
Deep-stack support for conversion tracking, remarketing tags, dynamic ads and more.
Budget Optimization
Stretch your marketing spend with strategies that reduce CPC rates and produce more clicks.
Analysis and Reporting
Insights and analysis on what works (and what doesn’t) in your AdWords account.
Frequently Asked Questions
How much do you charge to review my account?
This is account specific. I offer and recommend a short consultation package for account reviews for estimation.
Do you provide design services?
I provide design services for AdWords projects through Good Favor Co. a graphic design shop that specializes in branding identity systems based in Raleigh, North Carolina.
Are you AdWords Certified?
Yes, but I don’t think this is in general an accomplishment or litmus test of expertise. I also hold a Master of Arts.
What’s your experience with (insert industry here)?
Definitely maybe? There’s always an industry I haven’t touched, but am accustomed to quickly learning your specific model and creating a long-term approach to engaging your audience.
Do you assist with landing pages and websites?
Yes—landing pages are one half of a whole in terms of conversions and user engagement. I will advise on changes for landing pages as part of an on-going optimization plan.
I’m using (insert service) here, do you experience with that?
There’s a sea of landing page tools, schedulers, chatbots, etc. I’m comfortable jumping into new tools, but have used ClickFunnels, Leadpages, Unbounce, Hubspot, and Calendly to name a few.
Let’s Talk Google AdWords
Reach out to discuss your account, whitelisting services, or just advice on how to move get started with AdWords.
