About Matt

Matt Deal is a fractional CMO with a proven track record of transforming marketing into a growth engine through strategic vision and hands-on execution. Based in Raleigh, North Carolina, he’s led demand generation and digital strategy efforts across industries, delivering impactful results for businesses of all sizes.

Matthew Deal, bearded and smiling, in a professional headshot framed by a bold yellow accent line that looks hand-drawn.

My take on hiring a fractional CMO

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I believe a fractional CMO is the smartest way for businesses to access top-tier marketing leadership without overcommitting on resources. It’s a practical, results-driven approach that gives companies the expertise they need to grow.

Core Services

Marketing Strategy Growth & Performance Marketing Lead Generation CRM Optimization

Expertise

Go-To-Market Strategy Brand Positioning Demand Generation Marketing Operations Revenue Alignment Customer Journey Design Analytics & Measurement Marketing Technology Integration

The value of working with Matt

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He brought clarity on day one

Matthew brought clarity on day one, partnering with our leadership team as a consultant to turn broad goals into a focused plan and weekly cadence. He sharpened messaging, prioritized channels, and stood up demand motions we could execute quickly. He tightened our CRM—lead flow, reporting, and handoffs—and connected SEO and marketing automation to sales for true closed-loop tracking. Most importantly, his marketing strategy produced real, qualified revenue and leads for our team. Matthew moves easily from strategy to details and keeps everyone aligned on outcomes.

Christine Norris, Vice President of Client Support

Kid Spark Education

Lauren Walker, Chief Marketing Officer of Coworks

He understand our goal and worked backwards from there

Marketing does not happen in a vacuum. Matt is more than an expert on lead generation. He is thought partners who want to best understand the goal and work backwards from there. When you need to understand where the business comes from what what channels deliver results, Matt and team are prepared to dive into the data alongside you, extracting intelligence from what you did and strategy about going forward.

Lauren Walker, Chief Marketing Officer

Coworks

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You will not regret working with Matthew!

Matthew is one the most to-the-point, clear, and goal-oriented people I know. He's helped me immensely with HubSpot CRM implementation, lead migration, hooking up ZoomInfo and Active Campaign to HubSpot, some content creation and paid ads (Google Ads). I recommend Matthew 100% without hesitation - his skill set is amazing and it will be an investment you will NOT regret.

Paulina Szuszkiewicz

Ratio CPA

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Matthew Deal is a phenomenal marketer. We’ve worked on numerous acquisition and demand generation campaigns.

Matt is 100% the first call I make when a new project comes in to help strategize and build an executable plan that will help the client focus their budget and maximize their success. He is one of the rare marketers, that is both creative and technical, and can strategize and execute.

Chris Walker

Retaliate 1st

Tired of marketing that misses the mark?

Get clear, effective marketing strategies that drive real results. With Matt, you’ll gain practical insights, fresh ideas, and the expertise to elevate your marketing.

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Let's get to work
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