About Matt

Matthew Deal is a fractional CMO in Raleigh-Durham, North Carolina, who gives growing B2B companies senior marketing leadership without the full-time hire.

Matthew Deal is a fractional chief marketing officer based in Raleigh-Durham, North Carolina. He works with B2B companies that have outgrown ad-hoc marketing but aren't ready for a full-time executive, bringing the strategic judgment of a CMO on a flexible basis. His approach starts with the plan: who the company is for, where it should show up, and what number proves it's working, settled before any budget is spent. From there he stays in the business to run it, moving between strategy and execution as the work demands. He is the co-founder of Vaulted, a Raleigh digital agency and HubSpot Solutions Partner, and has led marketing across SaaS, fintech, CPG, construction, and proptech over 15+ years on both the agency and in-house side.

I believe a fractional CMO is the smartest way for businesses to access top-tier marketing leadership without overcommitting on resources. It’s a practical, results-driven approach that gives companies the expertise they need to grow.

Core Services

Marketing Strategy Paid Media Strategy Lead Generation Marketing Operations Optimization

Expertise
      
       Go-To-Market Strategy
      
       Brand Positioning
      
       Demand Generation
      
       Marketing Operations
      
       Revenue Alignment
      
       Customer Journey Design
      
       Analytics & Measurement
      
       Marketing Technology Integration

He brought clarity on day one

Matthew brought clarity on day one, partnering with our leadership team as a consultant to turn broad goals into a focused plan and weekly cadence. He sharpened messaging, prioritized channels, and stood up demand motions we could execute quickly. He tightened our CRM—lead flow, reporting, and handoffs—and connected SEO and marketing automation to sales for true closed-loop tracking. Most importantly, his marketing strategy produced real, qualified revenue and leads for our team. Matthew moves easily from strategy to details and keeps everyone aligned on outcomes.

Christine Norris, Vice President of Client Support

Kid Spark Education

Lauren Walker, Chief Marketing Officer of Coworks

He understand our goal and worked backwards from there

Marketing does not happen in a vacuum. Matt is more than an expert on lead generation. He is thought partners who want to best understand the goal and work backwards from there. When you need to understand where the business comes from what what channels deliver results, Matt and team are prepared to dive into the data alongside you, extracting intelligence from what you did and strategy about going forward.

Lauren Walker, Chief Marketing Officer

Coworks

You will not regret working with Matthew!

Matthew is one the most to-the-point, clear, and goal-oriented people I know. He's helped me immensely with HubSpot CRM implementation, lead migration, hooking up ZoomInfo and Active Campaign to HubSpot, some content creation and paid ads (Google Ads). I recommend Matthew 100% without hesitation - his skill set is amazing and it will be an investment you will NOT regret.

Paulina Szuszkiewicz

Ratio CPA

Matthew Deal is a phenomenal marketer. We’ve worked on numerous acquisition and demand generation campaigns.

Matt is 100% the first call I make when a new project comes in to help strategize and build an executable plan that will help the client focus their budget and maximize their success. He is one of the rare marketers, that is both creative and technical, and can strategize and execute.

Chris Walker

Retaliate 1st

Tired of marketing that misses the mark?

Get clear, effective marketing strategies that drive real results. With Matt, you’ll gain practical insights, fresh ideas, and the expertise to elevate your marketing.

Let's get to work

About Matt

My take on hiring a fractional CMO

Core Services

Expertise

The value of working with Matt

Tired of marketing that misses the mark?