Meet your next fractional CMO
Big-picture marketing for your brand
Matt Deal is a seasoned marketing strategist and operations leader with an expansive background that includes SaaS, fintech, CPG, construction, proptech and more. He can understand the goal, develop a plan, and implement the work with measurable results.

Why Fractional Marketing Leadership & Strategy?
Strategic marketing leadership exactly when and where you need it. That's why you hire a fractional CMO: high impact, clarity, no full-time cost, and actionable results.
Because you want to drive revenue, enhance your brand positioning, and align seamlessly with company goals—without the commitment of a full-time hire.
With revenue expectations on the line, there's no time for learning curves. Choose a trusted leader with the experience to deliver results from day one.
Custom marketing plans
What is the goal? What assets are in play? What budget do you have? Matt can work alongside you to diagnose, design, and measure what matters most.
Paid media strategy and design
From Google Ads to LinkedIn campaigns to paid contributed content, make sure every marketing dollar is accounted for.
Get more leads for your business
Where do your customers come from, and how do you find more? It's not about a number, it's about qualification.
Marketing operations optimization
From HubSpot to Apollo to GA4, systems are only as good as their setup. Are you using everything your tech stack can do, for exactly what you need?
About Matt
Matthew Deal is a fractional chief marketing officer based in Raleigh-Durham, North Carolina. He works with B2B companies that have outgrown ad-hoc marketing but aren't ready for a full-time executive, bringing the strategic judgment of a CMO on a flexible basis. His approach starts with the plan: who the company is for, where it should show up, and what number proves it's working, settled before any budget is spent. From there he stays in the business to run it, moving between strategy and execution as the work demands. He is the co-founder of Vaulted, a Raleigh digital agency and HubSpot Solutions Partner, and has led marketing across SaaS, fintech, CPG, construction, and proptech over 15+ years on both the agency and in-house side.
He brought clarity on day one
Matthew brought clarity on day one, partnering with our leadership team as a consultant to turn broad goals into a focused plan and weekly cadence. He sharpened messaging, prioritized channels, and stood up demand motions we could execute quickly. He tightened our CRM—lead flow, reporting, and handoffs—and connected SEO and marketing automation to sales for true closed-loop tracking. Most importantly, his marketing strategy produced real, qualified revenue and leads for our team. Matthew moves easily from strategy to details and keeps everyone aligned on outcomes.
Christine Norris, Vice President of Client Support
Kid Spark Education
He understand our goal and worked backwards from there
Marketing does not happen in a vacuum. Matt is more than an expert on lead generation. He is thought partners who want to best understand the goal and work backwards from there. When you need to understand where the business comes from what what channels deliver results, Matt and team are prepared to dive into the data alongside you, extracting intelligence from what you did and strategy about going forward.
Lauren Walker, Chief Marketing Officer
Coworks
You will not regret working with Matthew!
Matthew is one the most to-the-point, clear, and goal-oriented people I know. He's helped me immensely with HubSpot CRM implementation, lead migration, hooking up ZoomInfo and Active Campaign to HubSpot, some content creation and paid ads (Google Ads). I recommend Matthew 100% without hesitation - his skill set is amazing and it will be an investment you will NOT regret.
Paulina Szuszkiewicz
Ratio CPA
Matthew Deal is a phenomenal marketer. We’ve worked on numerous acquisition and demand generation campaigns.
Matt is 100% the first call I make when a new project comes in to help strategize and build an executable plan that will help the client focus their budget and maximize their success. He is one of the rare marketers, that is both creative and technical, and can strategize and execute.
Chris Walker
Retaliate 1st

Vaulted
Our team of strategists, creatives, and specialists are dedicated to the relentless pursuit of the next level of innovation. Our unique approach combines human-centered solutions with data-driven insights to deliver unmatched results for our clients.
For us, every partnership is a promise to deliver the very best services that tell your story and achieve your goals. We take immense pride in our work — because our story is all about telling yours.

A Free Marketing Consultation
Awaits You
Get a 30-minute consultation about your current marketing challenges and how Matt’s fractional CMO services can fit into your organization.
Brands
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