02

Should I Eat This Shit

The straight-and-narrow of the food you eat.
Should I Eat This Shit?

The Project

Should I Eat This Shit? was a proof-of-concept marketing and development site co-created with my good friend and even better front-end developer Jamie Smith.

The objective of Should I Eat This Shit? (which we call SIETS and pronounce like “sheets”) was to create a tool that would recommend eating foods based on nutrition using a simple weighted algorithm.
  • Year
  • 2013
  • Status
  • Beta
  • Type
  • Proof-of-Concept
Should I Eat This Shit? was a site created by Matthew Deal and Jamie Smith.

The Concept

The core idea behind SIETS was to evaluate how “good” a food was based on it’s nutrition. SIETS is less about the ad nauseum discussion of nutrition advice that everyone has an opinion on and more about the general idea of whether eating a particular food is mostly good or mostly bad.

The Story

The idea for Should I Eat That Shit? spawned from one of those almost thirty realizations that I could, in fact, not continue to eat whatever I wanted and not feel the effects on my body. Instead, I wanted a simple guidepost that could tell me, especially when I was hungry, what was good for me to eat.
Should I Eat This Shit?

Project Notes

Should I Eat This Shit? was meant to be a short, one oft thing with a finite existence. Then we posted it on Reddit. In a matter of hours, we had burned through our API allocation and the site was, literally, broken for the next 24 hours. The site was also featured on a number of prominent websites including ManMade.

We were happy that people liked the site, but obviously we had a lot of planning and redevelopment to transform SIETS into a viable, daily tool that people would actually use.

Early Logo Concept. Designed by Kelley Bozarth, who also happens to be my fiancée.

Early Logo Concept. Designed by Kelley Bozarth, who also happens to be my fiancée.

Autocomplete was originally intended for the launch, but problems with the user limits for API data meant it had to be scrapped.

Autocomplete was originally intended for the launch, but problems with the user limits for API data meant it had to be scrapped.

SIETS uses a simple system of weighted values to evaluate foods based on the ratio of a single attribute to total calories.

SIETS uses a simple system of weighted values to evaluate foods based on the ratio of a single attribute to total calories.

The site has a small crowd sourcing component that we store to refine the results over time.

The site has a small crowd sourcing component that we store to refine the results over time.

  • concept
  • Design
  • development
  • marketing

mautic is open source marketing automation